01:04
Faizan
Numbers don't matter as much as results. Focus on conversion strategies over building volume. Because if you're not setup to convert, the volume won't help you one bit.
Think About How Hard You Work to Get Traffic
Getting traffic isn't always easy. You optimize your web pages and build links. You write wicked blog posts, hoping for a little word of mouth and link love. You make all the "friends" you can on the social web, so they will be interested in clicking through to your information and hopefully buy your products.
Here's the problem - if you aren't targeting your IDEAL customer in all that work, you're just setting yourself up for a really high maintenance business. If you have decided that your business needs volume (rather than conversion) to succeed, you've probably done a few of the following things:
Try to get as many "friends" and people who like you and your website as possible. Just like in real life, more friends and fans means more emails, more phone calls, more obligations. In short, it can be EXHAUSTING.
Were more concerned with volume than your idea target customer, hoping something would stick. Sorry, but the more generic and wide-appealing your message, the less likely you'll convert and in the process you may alienate your actual target market.
Didn't implement a strong conversion strategy because you thought it might affect your volume. We all want to be liked, but we're also here to run a business... so run your business. If you lose people along the way, the reason is simple. They weren't your customers to begin with.
So, here's the big question. How are your conversions? Do you know?
Calculating Your Conversions
Think About How Hard You Work to Get Traffic
Getting traffic isn't always easy. You optimize your web pages and build links. You write wicked blog posts, hoping for a little word of mouth and link love. You make all the "friends" you can on the social web, so they will be interested in clicking through to your information and hopefully buy your products.
Here's the problem - if you aren't targeting your IDEAL customer in all that work, you're just setting yourself up for a really high maintenance business. If you have decided that your business needs volume (rather than conversion) to succeed, you've probably done a few of the following things:
Try to get as many "friends" and people who like you and your website as possible. Just like in real life, more friends and fans means more emails, more phone calls, more obligations. In short, it can be EXHAUSTING.
Were more concerned with volume than your idea target customer, hoping something would stick. Sorry, but the more generic and wide-appealing your message, the less likely you'll convert and in the process you may alienate your actual target market.
Didn't implement a strong conversion strategy because you thought it might affect your volume. We all want to be liked, but we're also here to run a business... so run your business. If you lose people along the way, the reason is simple. They weren't your customers to begin with.
So, here's the big question. How are your conversions? Do you know?
Calculating Your Conversions
Posted in: internet
