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Faizan
We may not realise it, but colours play a massive role in our lives. From warning signs to traffic lights, colours subconsciously send us messages that we understand instantly. Brands and their colours go hand in hand. It's vital that you choose the perfect colour for your brand identity. Colours have meaning and by choosing your specific colour your company will be associated with it. All of the emotions and feelings that colour evokes and represents are going to be directed towards your brand. So you can see why it is essential to choose a colour that appropriately represents your identity. There is an added complication. Colours have different meanings for different cultures and in different parts of the world. In the Western World, white represents purity and clarity, but in India it is the colour of death. Red can have many meanings from purity and luck, to danger or mourning. For these reasons it's important to research and carefully consider what colour to choose for you brand.
Blue for Business
The creator of Facebook. Mark Zuckerburg, is red-green colour blind. So, for him the colour blue stood out above all other colours. This is one of the reasons he chose blue for Facebook. Blue is also associated with cool and calm. It also represents freedom, intelligence and progress. Another thing he considered is that where most colours can distract the viewer, the brain sees blue as a transparent background to the main content. It is often referred to as 'Nirvana' for the brain, blue is known as the webmaster's favourite colour and is frequently used on websites.
Appeal to your target market
Restaurant chains always speak to their audience using colour. Whether they want to appeal to young professionals or families with children, their colour represents their target market. Non-threatening and bright colours create an appealing environment for children. At the other end of the scale, more subtle colours would appeal to high end restaurants that want to create a stylish and understated ambience. Red is known to stimulate the appetite and is used a great deal in the food and drink industry. There's Pizza Hut, KFC and Coke to name a few. Not only is red an appetite stimulant, but the brightness of the colour also relates well to young people.
Quality Colours
Tiffany uses their colour to appeal to their target market with their duck egg blue boxes representing integrity and trust. You've only got to glance at one of those bags as a woman and you begin to feel excitement. Mainly because you know a high value gift awaits you inside! Cadbury used purple for their brand as it is associated with self-indulgence, luxury and quality. In those days, chocolate was an occasional and expensive treat so choosing purple gave their product an added perceived value.
Blue for Business
The creator of Facebook. Mark Zuckerburg, is red-green colour blind. So, for him the colour blue stood out above all other colours. This is one of the reasons he chose blue for Facebook. Blue is also associated with cool and calm. It also represents freedom, intelligence and progress. Another thing he considered is that where most colours can distract the viewer, the brain sees blue as a transparent background to the main content. It is often referred to as 'Nirvana' for the brain, blue is known as the webmaster's favourite colour and is frequently used on websites.
Appeal to your target market
Restaurant chains always speak to their audience using colour. Whether they want to appeal to young professionals or families with children, their colour represents their target market. Non-threatening and bright colours create an appealing environment for children. At the other end of the scale, more subtle colours would appeal to high end restaurants that want to create a stylish and understated ambience. Red is known to stimulate the appetite and is used a great deal in the food and drink industry. There's Pizza Hut, KFC and Coke to name a few. Not only is red an appetite stimulant, but the brightness of the colour also relates well to young people.
Quality Colours
Tiffany uses their colour to appeal to their target market with their duck egg blue boxes representing integrity and trust. You've only got to glance at one of those bags as a woman and you begin to feel excitement. Mainly because you know a high value gift awaits you inside! Cadbury used purple for their brand as it is associated with self-indulgence, luxury and quality. In those days, chocolate was an occasional and expensive treat so choosing purple gave their product an added perceived value.
Posted in: business
