Saturday, 30 June 2018

Tooth Fairy for Elders 50s Tips

Do you know you can use your empathetic gift to boost your marketing?

Yes, Marketing! Your empath superpower is not just for connecting with people, understanding them at a deep level and helping them achieve lasting transformations. It can also help YOU attract the right people and get you more clients!

Using your intuition to support your business is way more than just slapping "love and light" "purple and pink, stars and curves" onto your website. It is more than "listening to your inner guidance" when you set some goals or make some vision boards, but after which you would put it aside so you can do the "nuts and bolts."

What if you INTUITION can be fully integratedwith the money-making bit of your BUSINESS?

There is a saying "Join the conversation in your prospect's head" when you write your promotional materials. We, as Empaths, are in a very good place to do so!

You may say, "I have been following templates, taking courses, looking at others in my industry... but my sales page still sucks!"

Here is the missing piece - you are following what others are saying or doing, but you have taken YOURSELF - your Empathetic Superpower - out of the equation!

I do some copywriting for my Platinum clients and they often tell me that the marketing materials I wrote for them sounded "just like them, only better!"

When I write for my clients, I do two things with my Empathetic Superpower:

1. I connect with the energies of their ideal clients to "join the conversation in their heads" - really tap into their desires and challenges then express them in their own words. Often I found myself using words that I would seldom use personally when I am in the "zone."

2. I tap into my clients' energies so the tone and personality of the writing will sound "just like them." I don't do a lot of thinking or trying to make things sound "right" at this stage - I just pour what came to me down onto the page.

After I got these "intuitive downloads" and noted them down, I then arrange and pretty up these raw materials into marketing content.

In this process, the "right brain" intuitive gut stuff leads the way - it reflects our essence and allows us to make deep connection with our audience (people buy with emotions, then justify with logics!) The "left brain" linear processing gets called in later to support the gut stuff, so they can be communicated.

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