23:17
Faizan
Sometimes reaching out to people that you want to promote your products or services can feel a lot like making cold sales calls - not fun. Your knees start to get all shaky and there's a butterfly totally going nuts in your gut.
What if they think your idea is stupid?
What if they say no?
What if you spend all this time trying to find partners - and then don't sell anything?
Yup, I've been there and so has every coach out there.
And everyone will tell you, you have to build a relationship with people before you ask them to JV. They tell you to almost court them by doing things like:
Commenting on their blog.
Adding your two cents on their social media posts.
Sending them articles you think they'll find helpful.
I'm not saying this is bad advice, because of course you should be building relationships.
For me though this passive approach has always felt awkward. Kind of like I'm standing in the back of a crowd jumping up and down saying "Look at me! Look at me!", or that I need to spout some kind of brilliance that will get them to take notice.
Not being someone that necessarily enjoys drawing attention to myself, this just wasn't natural and I could never keep up with it.
I have found a much quicker approach that still allows me to build a relationship without all the nonsense.
Simply inviting them for a conversation.
If you think about it, the quickest way for you to get to know someone and find out if you're a good fit for each other is to talk. When I am on the phone with someone I can usually tell right away if we're going to hit it off or not.
So here is a simple 3 step system for finding more JV partners that you really jive with:
Step 1: Search for coaches that serve your market in a complimentary way.
The best way to find other coaches that are really moving and shaking is by looking at blogs that serve your market, finding groups on social media, or by simply doing a Google search. When you've found someone, do a little research and decide if you think their message and personality would be a good fit with your brand. If so, then move on to step 2.
Step 2: Send them an email to invite them for a chat!
Here is a super simple template to use:
Hi (their name),
What if they think your idea is stupid?
What if they say no?
What if you spend all this time trying to find partners - and then don't sell anything?
Yup, I've been there and so has every coach out there.
And everyone will tell you, you have to build a relationship with people before you ask them to JV. They tell you to almost court them by doing things like:
Commenting on their blog.
Adding your two cents on their social media posts.
Sending them articles you think they'll find helpful.
I'm not saying this is bad advice, because of course you should be building relationships.
For me though this passive approach has always felt awkward. Kind of like I'm standing in the back of a crowd jumping up and down saying "Look at me! Look at me!", or that I need to spout some kind of brilliance that will get them to take notice.
Not being someone that necessarily enjoys drawing attention to myself, this just wasn't natural and I could never keep up with it.
I have found a much quicker approach that still allows me to build a relationship without all the nonsense.
Simply inviting them for a conversation.
If you think about it, the quickest way for you to get to know someone and find out if you're a good fit for each other is to talk. When I am on the phone with someone I can usually tell right away if we're going to hit it off or not.
So here is a simple 3 step system for finding more JV partners that you really jive with:
Step 1: Search for coaches that serve your market in a complimentary way.
The best way to find other coaches that are really moving and shaking is by looking at blogs that serve your market, finding groups on social media, or by simply doing a Google search. When you've found someone, do a little research and decide if you think their message and personality would be a good fit with your brand. If so, then move on to step 2.
Step 2: Send them an email to invite them for a chat!
Here is a super simple template to use:
Hi (their name),
Posted in: business
