22:02
Faizan
Here's what most businesses do...
They put an advertisement in the paper or on the radio or TV stations and they do either one of 2 things.
(1) They tell everyone how great they are and how long they've been in business, or...
(2) They tell everyone what they sell and how YOU can find them to give them your hard-earned money.
This type of advertising is one-shot advertising or mass-advertising.
It's meant for corporate businesses that have a budget of thousands and thousands of dollars to waste!
It's meant to sell you their products and services.
I also call it the 'spray-and-pray' method. Spray the crowd and pray and hope someone will come into buy!
Here's what's interesting about this type of advertising. We're only adverting TO sell! Advertise to sell. Advertise to sell. I want more money so what do I do? Advertise to sell!
See why it's expensive?
Now what I know to be true about people is that they hate to be sold but they love to buy!
Well as a small business owner, I know I can't afford to "spray and pray" and I also know there IS a better way!
It's called Marketing for Leads or Lead Generation.
They put an advertisement in the paper or on the radio or TV stations and they do either one of 2 things.
(1) They tell everyone how great they are and how long they've been in business, or...
(2) They tell everyone what they sell and how YOU can find them to give them your hard-earned money.
This type of advertising is one-shot advertising or mass-advertising.
It's meant for corporate businesses that have a budget of thousands and thousands of dollars to waste!
It's meant to sell you their products and services.
I also call it the 'spray-and-pray' method. Spray the crowd and pray and hope someone will come into buy!
Here's what's interesting about this type of advertising. We're only adverting TO sell! Advertise to sell. Advertise to sell. I want more money so what do I do? Advertise to sell!
See why it's expensive?
Now what I know to be true about people is that they hate to be sold but they love to buy!
Well as a small business owner, I know I can't afford to "spray and pray" and I also know there IS a better way!
It's called Marketing for Leads or Lead Generation.
Posted in: business
