02:40
Faizan
Marketing campaigns are a powerful tool that can enhance brand image and recall. However, it is not that easy to launch a campaign as part of your company's brand promotion strategy. There are several considerations you have to make when coming up with a marketing campaign plan, as you have to be very attentive to details. Here are some tips that may give you an idea on how to go about it.
First and foremost, you have to identify your target market because this is where you will anchor your entire campaign. It is crucial to fully understand and get your market so as to determine marketing gimmicks that will surely capture them. Once you know your target market and their needs and preferences, it is time to come up with a marketing campaign theme. What voice and feel would you like your campaign to have? Remember that a marketing campaign should have the "voice" that can fully connect to your audience. Use words, phrases and gimmicks that your market can relate to. Talk to them in a manner that they can easily understand and in a way that would encourage them to support your activity.
Every campaign should have a handle. A handle is like the campaign "title" that people can recall. When coming up with a handle, make sure that it will capture the essence of the entire campaign and its theme. Think of the handle as the message you want your brand to convey to the market. It would also be better to create a logo for the campaign using the handle. Have your graphic artist render different logo options so that you can choose the best one. Use a logo that is catchy, attractive and reflective of the campaign's message and objective. People should be able to get an idea and understand the campaign by just looking at the logo.
Another important question to consider is where you will launch and activate the campaign. The location should be somewhere where your target consumers frequent to so that they can easily know about the activity. It is also advisable to tap different channels such as the tri-media (radio, print, television) and even the online market. Social networking sites are a good avenue to build hype for the campaign because most consumers nowadays turn to the Internet to find what they are looking for.
First and foremost, you have to identify your target market because this is where you will anchor your entire campaign. It is crucial to fully understand and get your market so as to determine marketing gimmicks that will surely capture them. Once you know your target market and their needs and preferences, it is time to come up with a marketing campaign theme. What voice and feel would you like your campaign to have? Remember that a marketing campaign should have the "voice" that can fully connect to your audience. Use words, phrases and gimmicks that your market can relate to. Talk to them in a manner that they can easily understand and in a way that would encourage them to support your activity.
Every campaign should have a handle. A handle is like the campaign "title" that people can recall. When coming up with a handle, make sure that it will capture the essence of the entire campaign and its theme. Think of the handle as the message you want your brand to convey to the market. It would also be better to create a logo for the campaign using the handle. Have your graphic artist render different logo options so that you can choose the best one. Use a logo that is catchy, attractive and reflective of the campaign's message and objective. People should be able to get an idea and understand the campaign by just looking at the logo.
Another important question to consider is where you will launch and activate the campaign. The location should be somewhere where your target consumers frequent to so that they can easily know about the activity. It is also advisable to tap different channels such as the tri-media (radio, print, television) and even the online market. Social networking sites are a good avenue to build hype for the campaign because most consumers nowadays turn to the Internet to find what they are looking for.
Posted in: business
