02:34
Faizan
It is a harsh reality that many small and medium sized businesses are ill-equipped and more unprepared than ever to survive in today's ultra-competitive business environment. With the aging population of Baby Boomers set to retire, and the current influx of a new generation into the workforce, many businesses are completely out of touch with the demands of new, younger clients and target audiences. Currently, the average age of employees in most company's is 40+ with the majority of its customers in select target markets being in their 20s and 30s. Choosing the appropriate strategies to connect with Generation Y is essential when attempting to tap into these growing markets. This generational disconnect is exasperated by the current state of the world that dictates an accelerated worldwide business climate where "You're Only as Good as Your Last Job." In today's new economy, second chances are a rarity, making first impressions critically important for companies hoping to generate new business leads. Likewise, front running companies that fail will give other companies a chance to step up, but only if they are ready when the opportunity arises. In order to capitalize on these opportunities and survive in these turbulent times, businesses will need to constantly learn and adapt to the ever-changing business landscape. Luckily, there are certain basic steps that every business can take in order to keep up with the pack and remain competitive.
Step One involves strength in preparation and strength in execution, which are often the deciding factors between winning or losing a bid, contract, or strategic relationship. An invitation on proposal bids will be limited and may only last for a brief time frame, so it is essential to be able to know the strengths of your business and be able to articulate them in a convincing manner in order to engage your audience and grab their attention.
Step Two is to establish your brand's reputation and build a brand experience. This can be accomplished by leveraging Third Party Credibility. Potential customers are searching for proven companies with a historical record of results-driven operations and certifications from peripheral 3rd party sources (i.e. testimonials, awards, etc.) References from Local, National, and Global companies are essential to solidifying your company's brand experience and reputation.
Step Three involves identifying the appropriate distribution channels. Many companies are so preoccupied with creating the perfect message or pitch that they neglect to research which medium will be most effective for reaching their chosen target audiences. Your organization's competitive advantages and unique selling proposition must be communicated within the established and alternative media channels (Traditional, PR, Digital, Online, Social Media, etc.) in order to have the desired effect.
Step One involves strength in preparation and strength in execution, which are often the deciding factors between winning or losing a bid, contract, or strategic relationship. An invitation on proposal bids will be limited and may only last for a brief time frame, so it is essential to be able to know the strengths of your business and be able to articulate them in a convincing manner in order to engage your audience and grab their attention.
Step Two is to establish your brand's reputation and build a brand experience. This can be accomplished by leveraging Third Party Credibility. Potential customers are searching for proven companies with a historical record of results-driven operations and certifications from peripheral 3rd party sources (i.e. testimonials, awards, etc.) References from Local, National, and Global companies are essential to solidifying your company's brand experience and reputation.
Step Three involves identifying the appropriate distribution channels. Many companies are so preoccupied with creating the perfect message or pitch that they neglect to research which medium will be most effective for reaching their chosen target audiences. Your organization's competitive advantages and unique selling proposition must be communicated within the established and alternative media channels (Traditional, PR, Digital, Online, Social Media, etc.) in order to have the desired effect.
Posted in: business
