04:31
Faizan
Do you ever scream after working with a particular client? It is not the end of the world when you find yourself in a working relationship that is well, NOT working. I would really love to help you avoid (or get out of) a bad client situation. How can you do it?
Know what you HATE
To help me stay focused on only working with ideal clients (meaning those folks with whom I can do my BEST work and create the BEST possible results), I've developed a simple system that you too can model.
Prospects are not allowed into my door if they don't meet certain criteria. This is in the best interest of my client. If they aren't ideal for my work style and what I offer, they aren't going to have a great experience in working with me and they won't enable me to achieve my goals. That scenario, of course, doesn't do either of us a bit of good. So, I've developed an Ideal Client Profile (ICP), which reminds me exactly what kind of clients I should be working with. The first step in developing this profile for yourself is to know what you hate. Perhaps "hate" is a strong word, but it's just as important to know what won't work in your business as it is to know what will.
There are several things that you must decide when creating your ICP. First, start with personality traits. What qualities do certain people possess that you do NOT want to allow into your business? What qualities absolutely make you want to scream?
For example, if you do not like to work with people who procrastinate or frequently miss deadlines, do not work with them. You may have an aversion to people who are not self-motivated. If so, avoid them at all cost. You won't do your best work with them.
In addition to personality traits, there may be some industries that you are not necessarily attracted to. If you find the fitness industry absolutely boring and pointless, would you get excited about working with fitness professionals? You know the answer.
I think you get the picture, right? Make a list of the personality traits, behaviors and industries that turn you off. This will allow you to see clearly who IS a great fit for your business and where you should focus your marketing efforts.
Know what you HATE
To help me stay focused on only working with ideal clients (meaning those folks with whom I can do my BEST work and create the BEST possible results), I've developed a simple system that you too can model.
Prospects are not allowed into my door if they don't meet certain criteria. This is in the best interest of my client. If they aren't ideal for my work style and what I offer, they aren't going to have a great experience in working with me and they won't enable me to achieve my goals. That scenario, of course, doesn't do either of us a bit of good. So, I've developed an Ideal Client Profile (ICP), which reminds me exactly what kind of clients I should be working with. The first step in developing this profile for yourself is to know what you hate. Perhaps "hate" is a strong word, but it's just as important to know what won't work in your business as it is to know what will.
There are several things that you must decide when creating your ICP. First, start with personality traits. What qualities do certain people possess that you do NOT want to allow into your business? What qualities absolutely make you want to scream?
For example, if you do not like to work with people who procrastinate or frequently miss deadlines, do not work with them. You may have an aversion to people who are not self-motivated. If so, avoid them at all cost. You won't do your best work with them.
In addition to personality traits, there may be some industries that you are not necessarily attracted to. If you find the fitness industry absolutely boring and pointless, would you get excited about working with fitness professionals? You know the answer.
I think you get the picture, right? Make a list of the personality traits, behaviors and industries that turn you off. This will allow you to see clearly who IS a great fit for your business and where you should focus your marketing efforts.
Posted in: business
