04:30
Faizan
If you're in a media service business like photography or creating video production or sound recordings, then you are always looking for new clients. Most contracts in these businesses are of short duration, so you need to line up as many contracts and clients as you can. The best way to do that is to master the art of writing a business proposal.
You probably don't consider yourself a writer, but creating a proposal is not difficult once you understand the basic structure and ingredients that all winning proposals need. You already know the services and the quality you have to offer, and you probably have a good idea of what most clients want, so you have all the basic information you'll need. And after you have written one proposal, you'll find that you can use a lot of the same information in every proposal from now on.
Let's focus on structure, and you'll see how easy writing a proposal can be. All service proposals have a standard structure: introduction, client-focused section, services-focused section, and then finally, a section focused on you or your organization.
The introduction part is very simple. The first thing you need in a proposal package is a Cover Letter that explains who you are, why you're sending this proposal, and what you want the reader to do after considering your proposal. Naturally the Cover Letter should contain all your contact information, too, so the client can easily phone or email you with a response. A Cover Letter isn't always part of the proposal, but should introduce your proposal when appropriate.
At the top of the proposal itself is a Title Page, which is exactly what it sounds like--just clearly label your proposal. Examples might be "Photography Proposal for Birchfield Wedding" or "Recording Services for QRX Band" or "Proposed Audio Book Recording of The Only Witness."
If your proposal is only a few pages long, that's it for the introduction. If your proposal is complex, you might need a Table of Contents and a Client Summary page next--that's a short summary of the most important points you want to make in your proposal, and such a page is generally only needed when there are executives who must approve your proposal but may not have time to read the entire package.
You probably don't consider yourself a writer, but creating a proposal is not difficult once you understand the basic structure and ingredients that all winning proposals need. You already know the services and the quality you have to offer, and you probably have a good idea of what most clients want, so you have all the basic information you'll need. And after you have written one proposal, you'll find that you can use a lot of the same information in every proposal from now on.
Let's focus on structure, and you'll see how easy writing a proposal can be. All service proposals have a standard structure: introduction, client-focused section, services-focused section, and then finally, a section focused on you or your organization.
The introduction part is very simple. The first thing you need in a proposal package is a Cover Letter that explains who you are, why you're sending this proposal, and what you want the reader to do after considering your proposal. Naturally the Cover Letter should contain all your contact information, too, so the client can easily phone or email you with a response. A Cover Letter isn't always part of the proposal, but should introduce your proposal when appropriate.
At the top of the proposal itself is a Title Page, which is exactly what it sounds like--just clearly label your proposal. Examples might be "Photography Proposal for Birchfield Wedding" or "Recording Services for QRX Band" or "Proposed Audio Book Recording of The Only Witness."
If your proposal is only a few pages long, that's it for the introduction. If your proposal is complex, you might need a Table of Contents and a Client Summary page next--that's a short summary of the most important points you want to make in your proposal, and such a page is generally only needed when there are executives who must approve your proposal but may not have time to read the entire package.
Posted in: business
