05:18
Faizan
Bill Gates once stated that by the end of 2002, there would be only two kinds of businesses: those with an Internet presence, and those with no business at all. Perhaps that was an overkill, but an effective Web site has become an integral part of business today. With that being the case, it has become increasingly important for businesses to have a dynamic online image. It is therefore imperative to note that website redesign is as important an aspect as initial development.
The market keeps on shifting every new dawn, and as a result, new content has to be constantly created to reflect a vibrant image for the company. Redesigning, however, is not just all about giving a new-look to an existing site. It takes proper planning and execution to ensure that while getting an updated online presence, the business maintains its corporate identity. Below are steps that will help in this process:
Identifying the Goals and Setting the Tone
The first step a business should take is clearly defining the changes that they need on their website. This entails outlining the project objectives and creating a seamless start-to-end workflow to avoid getting stuck in the middle. Employing survey tools here will help generate useful feedback from their customers and general site visitors, however this should not be the ultimate decider. It has been proven that the views of the majority do not always work but rather should serve as broad guideline for incorporation with the company's strategic plan. It is also important to consider compliance issues at this stage by going through the applicable regulatory body standards to ensure the new website will meet all the requirements.
Getting a Customized Content Management System
Gone are the days when websites were coded from scratch. Availability of content management systems (CMS) have made it possible to acquire an all-inclusive platform for scalable online deployment. A good CMS makes it easier to maintain and update content. The CMS ensures that the next time the business wants to make changes, it can draw a line between structural modification and new content upload.
The market keeps on shifting every new dawn, and as a result, new content has to be constantly created to reflect a vibrant image for the company. Redesigning, however, is not just all about giving a new-look to an existing site. It takes proper planning and execution to ensure that while getting an updated online presence, the business maintains its corporate identity. Below are steps that will help in this process:
Identifying the Goals and Setting the Tone
The first step a business should take is clearly defining the changes that they need on their website. This entails outlining the project objectives and creating a seamless start-to-end workflow to avoid getting stuck in the middle. Employing survey tools here will help generate useful feedback from their customers and general site visitors, however this should not be the ultimate decider. It has been proven that the views of the majority do not always work but rather should serve as broad guideline for incorporation with the company's strategic plan. It is also important to consider compliance issues at this stage by going through the applicable regulatory body standards to ensure the new website will meet all the requirements.
Getting a Customized Content Management System
Gone are the days when websites were coded from scratch. Availability of content management systems (CMS) have made it possible to acquire an all-inclusive platform for scalable online deployment. A good CMS makes it easier to maintain and update content. The CMS ensures that the next time the business wants to make changes, it can draw a line between structural modification and new content upload.
Posted in: business
