21:41
Faizan
The top five things or elements a corporate sponsor wants should be top of mind as you look at your project or as the industry would term "property."
Here they are:
Alignment
Relevancy
Manageability
Return on Investment (ROI)
"That's The Ticket" factor
You may be an author looking to get your message out, a musician/band looking to go on tour, or a promoter looking to promote a festival. Whoever you are and no matter what your project is, you must keep the above list of sponsor wants at the forefront of your mind as you seek corporate sponsorship for you project.
Your potential sponsor more than likely has a set of strategic priorities and marketing initiatives (you'd probably know this if you've done your homework). Your book or event, must align with their target market and marketing initiatives. Can they add value their current customers through your project? The sponsor serves the women's market, are you trying to reach that market?
Is your project new and fresh? How current is it? Is it Relevant to today's current marketplace? Your working with a sponsor, what's relevant to how they communicate with their market. Is it video, blogs? Does your project incorporate what's relevant to today's market place?
Your sponsors will probably have a lot on their plate, especially the department that will be your key contact for getting your project off the ground. When a sponsor looks at your proposal they're also considering how Manageable is this? Is this going to be more than we can handle because we're already busy?
Return on Investment, now or in the future. Is there a chance for the sponsor to generate revenue from your event? A local promoter is promoting a series of comedy concerts. He's talking to an auto dealership about being a sponsor. Through this event, will the dealership get foot traffic that will generate foot traffic to the dealership where someone buys a car? If so will that traffic to the dealership happen next week, or will they get future business because someone attended the event they sponsored and they had such a great experience they kept the dealership in mind when they were in the market for a new vehicle, six month later?
"That's the Ticket Factor" Is it cool, when you talk to the sponsor will they think, "now that's the ticket, we need to seriously look at this project." Will their organization get hyped about it?
Here they are:
Alignment
Relevancy
Manageability
Return on Investment (ROI)
"That's The Ticket" factor
You may be an author looking to get your message out, a musician/band looking to go on tour, or a promoter looking to promote a festival. Whoever you are and no matter what your project is, you must keep the above list of sponsor wants at the forefront of your mind as you seek corporate sponsorship for you project.
Your potential sponsor more than likely has a set of strategic priorities and marketing initiatives (you'd probably know this if you've done your homework). Your book or event, must align with their target market and marketing initiatives. Can they add value their current customers through your project? The sponsor serves the women's market, are you trying to reach that market?
Is your project new and fresh? How current is it? Is it Relevant to today's current marketplace? Your working with a sponsor, what's relevant to how they communicate with their market. Is it video, blogs? Does your project incorporate what's relevant to today's market place?
Your sponsors will probably have a lot on their plate, especially the department that will be your key contact for getting your project off the ground. When a sponsor looks at your proposal they're also considering how Manageable is this? Is this going to be more than we can handle because we're already busy?
Return on Investment, now or in the future. Is there a chance for the sponsor to generate revenue from your event? A local promoter is promoting a series of comedy concerts. He's talking to an auto dealership about being a sponsor. Through this event, will the dealership get foot traffic that will generate foot traffic to the dealership where someone buys a car? If so will that traffic to the dealership happen next week, or will they get future business because someone attended the event they sponsored and they had such a great experience they kept the dealership in mind when they were in the market for a new vehicle, six month later?
"That's the Ticket Factor" Is it cool, when you talk to the sponsor will they think, "now that's the ticket, we need to seriously look at this project." Will their organization get hyped about it?
Posted in: business
