02:35
Faizan
Tracking information on Facebook is more complicated than basic website analytics which might just track visitors and give you demographics on who visited and when. Facebook analytics is about who clicked "Like" on a post or who made a comment. Facebook users can also "share" a post with their other Facebook friends. Using Facebook analytics, you can see what posts your fan base "liked" so you can improve your interaction in the future. Facebook provides some analytics on its own site, and there are other companies that provide Facebook analytics as well.
Insights
Insights is Facebook's own analytic tool for Facebook Page owners. If you are an administrator or owner of a Facebook Page, you can go to the Insights Dashboard at facebook.com/insights/. In addition to visitor stats, you can find out which page or post was most often shared or linked by viewers. You can also track the number of comments and how many people unsubscribe or stop following the page.
PostRank
PostRank, owned by Google, is a service that lets you set up any RSS content so it automatically posts to your Facebook page. Then, it gathers and reports data on the Facebook users who "Like" or make a comment on your posts. There are various price levels, depending on how many websites you want to use it with.
Webtrends
Webtrends has analytics involving many social media sites, including but not limited to Facebook. It can give you a clear, visual picture of how many "Likes" your content gets and also the number of Tweets on Twitter and click-throughs on Bit.ly. It shows you a map of viewers from around the world with the percent in each country. It gives you charts that track the number of visits over time and their demographics.
PageLever
PageLever promises to measure more and deeper levels of information than Facebook's Insights service measures. It shows you how your fan base is growing and tracks "engaged users" compared to all users. The engaged users are more likely to actually see a post in their news feed due to Facebook's algorithm that juggles who sees what posts near the top of their feed, based on how many interactions they have historically had with that user. It also lets you view a list that shows your posts on the left and analytics for each in a table on the right so you can compare "likes," comments and other measures of engagement to see which types of posts did better.
Insights
Insights is Facebook's own analytic tool for Facebook Page owners. If you are an administrator or owner of a Facebook Page, you can go to the Insights Dashboard at facebook.com/insights/. In addition to visitor stats, you can find out which page or post was most often shared or linked by viewers. You can also track the number of comments and how many people unsubscribe or stop following the page.
PostRank
PostRank, owned by Google, is a service that lets you set up any RSS content so it automatically posts to your Facebook page. Then, it gathers and reports data on the Facebook users who "Like" or make a comment on your posts. There are various price levels, depending on how many websites you want to use it with.
Webtrends
Webtrends has analytics involving many social media sites, including but not limited to Facebook. It can give you a clear, visual picture of how many "Likes" your content gets and also the number of Tweets on Twitter and click-throughs on Bit.ly. It shows you a map of viewers from around the world with the percent in each country. It gives you charts that track the number of visits over time and their demographics.
PageLever
PageLever promises to measure more and deeper levels of information than Facebook's Insights service measures. It shows you how your fan base is growing and tracks "engaged users" compared to all users. The engaged users are more likely to actually see a post in their news feed due to Facebook's algorithm that juggles who sees what posts near the top of their feed, based on how many interactions they have historically had with that user. It also lets you view a list that shows your posts on the left and analytics for each in a table on the right so you can compare "likes," comments and other measures of engagement to see which types of posts did better.
Posted in: facebook
