02:43
Faizan
When examining your Google Adsense account, you will see two columns, "Page Impressions" and "Page CTR." If your page impressions and your page click-through rate (CTR) are both high, congratulations. This indicates that you have a high number of people visiting your website, and your visitors are clicking on your Adsense ads.
What is a Page Impression?
A page impression, more commonly known as a page view, occurs every time an Internet user views a Web page. For example, you will have five page impressions if five different people view that page. The term "high impression" refers to a high number of page views. It's common to have high impression, but a low number of unique visitors. This is a sign that visitors are sticking around to browse and read other pages on your website. This can be very attractive to advertisers.
What Is a Click-Through Rate (CTR)?
Google Adsense defines a click-through rate (CTR) as the number of clicks on an ad divided by the number of ad impressions (which is the same as page impression). For example, your CTR would be 0.5 percent if there were five clicks on an individual ad, and you had 1,000 page impressions. A high CTR falls in the double digits (10 percent and higher). Most website owners fall between 5 and 10 percent CTR.
High Impression vs. High CTR
From a monetary standpoint, having a high CTR is better than having high impressions. A higher CTR means that more visitors are clicking on your ads. With Google Adsense (or any ad serving program), the more ad clicks you receive, the more money you will make. However, it's important for webmasters to focus their attention on getting higher page impressions. Even with a high click-through rate, if there are not enough visitors coming to the website, there will be a lack of ad clicks to generate any money.
How to Improve CTR
Because CTR is essential to monetizing, webmasters should constantly strive to improve their click through rate. An increased click through rate equates to more money. To improve your CTR, you should experiment with the position of your Google ads, the design and look of your website. Writing quality and original content are also important. You want viewers to stay on your site. The longer they stay and read your content, the more likely it is that they will click on an ad.
What is a Page Impression?
A page impression, more commonly known as a page view, occurs every time an Internet user views a Web page. For example, you will have five page impressions if five different people view that page. The term "high impression" refers to a high number of page views. It's common to have high impression, but a low number of unique visitors. This is a sign that visitors are sticking around to browse and read other pages on your website. This can be very attractive to advertisers.
What Is a Click-Through Rate (CTR)?
Google Adsense defines a click-through rate (CTR) as the number of clicks on an ad divided by the number of ad impressions (which is the same as page impression). For example, your CTR would be 0.5 percent if there were five clicks on an individual ad, and you had 1,000 page impressions. A high CTR falls in the double digits (10 percent and higher). Most website owners fall between 5 and 10 percent CTR.
High Impression vs. High CTR
From a monetary standpoint, having a high CTR is better than having high impressions. A higher CTR means that more visitors are clicking on your ads. With Google Adsense (or any ad serving program), the more ad clicks you receive, the more money you will make. However, it's important for webmasters to focus their attention on getting higher page impressions. Even with a high click-through rate, if there are not enough visitors coming to the website, there will be a lack of ad clicks to generate any money.
How to Improve CTR
Because CTR is essential to monetizing, webmasters should constantly strive to improve their click through rate. An increased click through rate equates to more money. To improve your CTR, you should experiment with the position of your Google ads, the design and look of your website. Writing quality and original content are also important. You want viewers to stay on your site. The longer they stay and read your content, the more likely it is that they will click on an ad.
Posted in: Google Optimization
