Thursday 9 June 2016

Title Tags for Google Ranking

If you want to position your website to perform as well as possible in search engine result pages, Google asks you to create tags for your posts and pages on your site. Google uses title tags and meta tags to determine what content is appropriate for a search query. The short answer is that Google does not care if you capitalize title tags. However, you should care how your title tags look due to how Google uses your title tags throughout its search engine.

Pardon Me, Your Title is Showing
As data entered in the back-end of your website through your content-management system, it may seem like title tags never see the light of day. On the contrary, title tags couldn’t be more out in the open. Google pulls your title tag along with your meta description and displays it on its search engine results page verbatim. The capitalization style of your title tag doesn’t affect your SEO, but it functions as your first impression for the reader. With ten to twenty competitors listed above and below your search listing, you want to make the best impression possible.

Not Too Hot, Not Too Cold
A title tag in all caps might grab someone’s attention, but will that title generate a click? Spam frequently uses all caps headlines, and you don’t want to leave a shadow of a doubt that your link could lead somewhere malicious. On the other end of the spectrum, a lowercase title on a SERP won’t look professional. A flippant, haphazard impression could connote that your entire website lacks polish. The commonly-used grammar on Google is initial caps, where the first letter of major words are capitalized.

Drifting Off
Google only allows for so many words for its SERP titles. You can typically squeeze in nine to 13 words, so use them wisely. Rambling on in your title tag leads to a truncated title. You can get away with rambling titles if keywords don’t get cut off, but a title shouldn’t use up more than 10 words. Cut out superfluous words, getting right to the heart of your content, and include details specific to that page or post -- don’t use a boilerplate title tag for all of your pages and posts.

Title Tag No-No
Many of the style suggestions for title tags -- and all of SEO for that matter -- comes down to common sense. For example, don’t stuff keywords into your title tags. No part of your title should be self-serving: always cater to the reader. A string of keywords in your title doesn’t help your audience make a decision about your content. If a keyword-spammed title says anything, it’s that your link should not be clicked.

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