22:07
Faizan
Okay, we've all heard about creating our elevator speech. You know, the short, concise answer to "What do you do" that you can give in the time it takes you to ride a couple of floors in an elevator with someone?
But have you really done yours?
Have you taken the time to sit down, with pen and paper, been intentional about what to include, and practiced it until it sounds like you just know it and haven't really given the words a second thought?
Yeah, probably not. Most people haven't. The reasons for that are many, but they really boil down to not being sure where to start, not wanting to sing our own praises, and not being willing to accept anything but perfection.
While I probably can't address the shyness factor in this short article we can certainly talk about where to start, as well as the value of imperfection.
First, write down one sentence about who you are. That's right, only one sentence. This can be a combo deal like "I am a small business coach who works with local businesses on their marketing" but it can only be one sentence.
Next, write one sentence describing what you do. Remember to keep a focus of benefits rather than solutions in this piece. This is where you will start to disturb the complacency of your listener.
But have you really done yours?
Have you taken the time to sit down, with pen and paper, been intentional about what to include, and practiced it until it sounds like you just know it and haven't really given the words a second thought?
Yeah, probably not. Most people haven't. The reasons for that are many, but they really boil down to not being sure where to start, not wanting to sing our own praises, and not being willing to accept anything but perfection.
While I probably can't address the shyness factor in this short article we can certainly talk about where to start, as well as the value of imperfection.
First, write down one sentence about who you are. That's right, only one sentence. This can be a combo deal like "I am a small business coach who works with local businesses on their marketing" but it can only be one sentence.
Next, write one sentence describing what you do. Remember to keep a focus of benefits rather than solutions in this piece. This is where you will start to disturb the complacency of your listener.
Posted in: business
